I’ve been thinking about spinning bikes, gin and “Chicken Wars.” The viral social backlash to the Peleton “The Gift that Gives Back” ad was fascinating. As Peleton was woozy on the ropes, Aviation Gin swung a round-house right with its “The Gift that Doesn’t Give Back” ad. They cast THE SAME ACTRESS who played the wife on the spinning bike, except she was now commiserating with girlfriends over gin cocktails because (we’re led to believe) she left her husband. KNOCKOUT! 

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