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culture
How are creatives imagining life in a post-COVID-19 world? In our series on Creativity & Culture we discuss innovative solutions in healthcare, the workplace and entertainment.
What do we do with our creativity in isolation? In our conversation series on Creativity and Culture, we discuss how the corona virus has affected our creative flow, brainstorming, virtual co-working spaces and what it all means for the future of work.
I’ve been thinking about spinning bikes, gin and “Chicken Wars.” The viral social backlash to the Peleton “The Gift that Gives Back” ad was fascinating. As Peleton was woozy on the ropes, Aviation Gin swung a round-house right with its “The Gift that Doesn’t Give Back” ad. They cast THE SAME ACTRESS who played the wife on the spinning bike, except she was now commiserating with girlfriends over gin cocktails because (we’re led to believe) she left her husband. KNOCKOUT!