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Paymetric Landing.jpg
Seaside Landing.jpg
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Inklynk Landing.jpg
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Agency


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Agency


 

Content director & Strategist

My agency work includes Content Director & Content Strategy positions at Public Relations, Digital Marketing and Branding firms. I articulate clients' voices and brand messages across Tech, Startup, FinTech, B2B, B2C, Healthcare, Lifestyle and Food & Beverage practices. Specialities: Digital Campaigns, Core and Marketing Messaging, Social Media, Web Content Development, White Space Materials and Media Relations.

Paymetric Landing.jpg

fintech


fintech


During the Paymetric rebranding project, I overhauled all the website language and content to better explain the company and its services and incorporate consistent calls to action.
Seaside Landing.jpg

lifestyle


lifestyle


To celebrate the 30th Anniversary of Seaside, Florida, one of the country’s iconic examples of a planned community in the New Urbanism style, I developed all the new content for the website—focusing on telling the story of Seaside with the tone and spirit of the place.
5qLanding.jpg

Technology management


Technology management


In addition to developing the content for the new 5Q Partners website, I also created a set of Marketing Messages that targeted their prime audiences.
Inklynk Landing.jpg

platform as a service


platform as a service


To launch InkLynk, an online legal notice platform, I developed the Core Messaging to help it clearly tell its story. I also created a set of Marketing Messages that it used to capture the attention of its target audiences.